SEO Mentor

It is actually here. Some might be saying, “It is About Time.” Monday December 7th, 2009 Google rolled out real-time search results. Although it is live some of us may not see it yet depending on your location.

Here is a pretty cool video that Google put together on the new Real Time Search:

To get the full story from Google read their blog post “Relevance meets the real-time web“

At the blog they stated:

“Our real-time search enables you to discover breaking news the moment it’s happening, even if it’s not the popular news of the day, and even if you didn’t know about it beforehand….Click on “Latest results” or select “Latest” from the search options menu to view a full page of live tweets, blogs, news and other web content scrolling right on Google. You can also filter your results to see only “Updates” from micro-blogs like Twitter, FriendFeed, Jaiku and others. Latest results and the new search options are also designed for iPhone and Android devices when you need them on the go, be it a quick glance at changing information like ski conditions or opening night chatter about a new movie — right when you’re in line to buy tickets.”

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SEO Dojo launched to the public last week and I had the opportunity to be a part of the launch by providing a sweet testimonial (Watch Below):

So what is the SEO Dojo exactly? Well for starters it is an amazing community for search optimization professionals and really anyone that wants to learn more about Search Engine Optimization and Social Media.

Dave Harry the creator of Huomah.com, a well respected SEO blog, put together the SEO Dojo community to bring the industry together and provide a training and news center for all us SEO geeks.

I have had the opportunity to be a part of the pre-launch beta of the community and I have to say I am very pleased with all the content and caliber of people in the community. The community platform is well laid out and has some very intense social building aspects to the community.

So enough of me, why not go check it out. In fact Dave set my readers up with an exclusive 25% off discount code: YSMRocks

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So Google Social Search is the big topic again lately because of their recent blog post Introducing Google Social Search: I finally found my friend’s New York blog!

Here is what they had to say about their new experiment:

“Your friends and contacts are a key part of your life online. Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and tweets. This translates to a public social web of content that has special relevance to each person. Unfortunately, that information isn’t always very easy to find in one simple place. That’s why today we’re rolling out a new experiment on Google Labs called Google Social Search that helps you find more relevant public content from your broader social circle. It should be available for everyone to try by the end of the day, so be sure to check back.”

So the question is, Is Google Search On or Off the Mark?

I think they are making good strides but it seems slow. I talked to my good friend Dave Harry about Google Social Search and this is what he had to say:

“I think it’s interesting… but still has a ways to go… but certainly can’t be ignored as far as what they’re looking to do. I think Google Wave would work well with it also…soooo… might be tied together…”

You can read Dave’s full article Google Social Search; an early review

Here is a video from the famous Matt Cutts about the new Google Social Search -

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SEOMoz recently came out with the new 2009 Search Engine Ranking Factors report that is full of some great insights on what the search engines are looking at with the algorithms. Now you can disagree with all or some of what the report represents but you have to admit that it is a great report regardless.

You can find the full report at http://www.seomoz.org/article/search-ranking-factors#ranking-factors

Here is what SEOMoz says about their report:

The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.

The Search Engine Ranking Factors in the report focuses on the following factors in regards to SEO:

• On-Page (Keyword-Specific) Ranking Factors
• On-Page (Non-Keyword) Ranking Factors
• Page-Specific Link Popularity Ranking Factors
• Site-Wide Link-Based Ranking Factors
• Site-Wide (non-link based) Ranking Factors
• Social Media/Social Graph Based Ranking Factors
• Usage Data Ranking Factors
• Negative Ranking Factors
• Factors Negatively Affecting the Value of an External Link
• Geo-Targeting Factors

The scale that the results are based on is by importance:

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Have you ever asked yourself this question? I mean be serious here. I just wrote an article for Search Engine Journal called, “The Top Ten Reasons Your SEO Sucks” where I talk about the main reasons I have found why people struggle with getting the rankings and results they deserve.

Here is my favorite reason:

3. The next reason may be due to us misinterpreting what we read or learn from the so called experts or gurus. Just because you read something doesn’t mean it is correct or that it will work. I am sure I have said or written some things that have been incorrect or misleading. Just because something works in one market or niche, does not mean it will work in your area! So take what you learn from others with a grain of salt and make sure you are not making the next mistake.

So check out the article and see if you agree with anything that I wrote I think you will find something that you are either doing or have done in the past!

http://www.searchenginejournal.com/the-top-ten-reasons-your-seo-sucks/10970/

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If you are an online marketer, SEO, or Social Media consultant or whatever it is you do, I have one thing to say. NEVER GIVE UP! This is something that I have learned through out my life and because of my persistence and drive to never give up, I have been able to become successful in my own way.

If it is that ranking in Google you always wanted or needed, or a certain amount of optins through Social Media, or whatever it is in your online efforts. I simply say to you Never Give Up. For it is the persistent people that win, not just sometimes, all the time.

So hopefully this has given you a little boost for at least today!

Let a little music soothe your soul:

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