SEO Mentor

How does Social Proof affect your business?

If you don’t know the answer to the question above you may be missing out on tons of extra revenue each and every day.

Social Proof is not a new concept but it is definitely overlooked by businesses and entrepreneurs. I want to share with you a video that was recently put out by Shopper Approved with some eye opening statistics on how Social Proof can help with consumer loyalty and trust.

Now if that video doesn’t make you want to gather customer feedback then I don’t know what will.

We all know the importance of having a happy customer, but what are we doing to share that data we gather from happy customers. Whether you like it or not, your website visitors are actively looking for ratings and reviews about your company, products and services online before they buy. And with Social Media it is even easier today for your customers and visitors to instantly share information about you.

That is why Shopper Approved is so powerful. Taking Social Proof to the next level.

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It is actually here. Some might be saying, “It is About Time.” Monday December 7th, 2009 Google rolled out real-time search results. Although it is live some of us may not see it yet depending on your location.

Here is a pretty cool video that Google put together on the new Real Time Search:

To get the full story from Google read their blog post “Relevance meets the real-time web“

At the blog they stated:

“Our real-time search enables you to discover breaking news the moment it’s happening, even if it’s not the popular news of the day, and even if you didn’t know about it beforehand….Click on “Latest results” or select “Latest” from the search options menu to view a full page of live tweets, blogs, news and other web content scrolling right on Google. You can also filter your results to see only “Updates” from micro-blogs like Twitter, FriendFeed, Jaiku and others. Latest results and the new search options are also designed for iPhone and Android devices when you need them on the go, be it a quick glance at changing information like ski conditions or opening night chatter about a new movie — right when you’re in line to buy tickets.”

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This is going to be one of my shortest posts ever!!!

I just wanted to announce that I am the new owner and content contributor of the Social Media Blog SocialMediaVision.com.

Social Media Vision Blog is a focused on Social Media, New Media, Technology, and all things Web 2.0. Social Media Vision is a blog offering Social Media Marketing and Technology tips, with social media strategies targeting bloggers, entrepreneurs, web publishers, marketers, freelancers and small business owners.

So that is it. Just wanted to let you all know. Of course I will also be creating content for YourSEOMentor.com as well, but if you are interested in learning more about Social Media then make sure you visit my new Social Media Blog.

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So this last Monday I booked my flights and hotel heading to sunny Fort Lauderdale Florida (ok I don’t know if it is sunny but hey it is Florida). “Why am I going to Florida in October,” you may ask yourself? I would then reply and say well, “Why Not?” If you could spend a couple of days learning about SEO, SEM, Social Media and much more from a group of stand up people in the industry, then I think you would as well, not to mention the conference is in Florida. Ok, Ok, so what is this conference you might ask, well to find out all the details I would head over to ScarySEO.com to get the low down.

You might have your reasons why your are going or not, but here are the Top 10 Reasons why I am going to the Scary SEO conference on October 24-25, 2008:

1. Dave Snyder (Why is this my number 1 reason? Cause have never met this big huge gorrilla)
2. Speakers – Jordan Kasteler, Jeff Quipp, Rhea Drysdale, Martin Bowling, Loren Baker, Brandy Eddings, Pamela Lund, Brian Chappell, John Carcutt, Ross Dunn, Brian Carter, Chris Hart, Eric Lander (get each speakers bio here scaryseo.com/speakers/)
3. Mini-conference! With this being a mini-conference the networking is going to be amazing, not to mention the close up training with more manageable debates.
4. Agenda – with the above great speakers we will be learning and debating; The Code of SEO, Link Building, Online Reputation Management, SEO Tools, SEM strategies, Analytics, SEO Project Management, Content Creation, Social Media Optimization and much more!
5. Florida! Who doesn’t want to go to Florida and it has been years since I have been out there.
6. I get to meet my buddy Joshua Sciarrino (formerly known as the flying monkey)
7. Zima Contest. If you haven’t heard of Martin Bowling and his love for Zima then you need to check out his Zima Contest and see how you can win a trip to Scary SEO.
   
8. SEOmoz sponsored night on the town with a Limo Bus excursion to the Seminole Hard Rock Hotel and Casino.
9. Learning and Fun, and a couple days away from work!
10. For being the first year of Scary SEO their prices are outstanding with total admission to the conference and parties being a great value at $200 per person.

These just happen to be my top ten reasons why I am going to the Scary SEO conference and I could go on and on but I think you get the point. As you can see I am quite excited about going and you should be too. Not to use the fear of loss marketing tactic, but there are only 50 seats available and time is running out so register now.

nuf said!

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I find that sometimes the Online Marketing and SEO industries can be a bore and that is the very reason why Chuck Lewis the SEO Rapper has had so much success. If you haven’t heard Chuck’s raps then you have missed out on some serious entertainment and also some great content. I had a wonderful opportunity to find out more about The SEO Rapper in my interview and he even let me add one of his raps within the interview so listen to the interview above or check it out below. Thanks Chuck!

Garrett: Hello everyone, this is Garrett Pierson, Your SEO Mentor here. I have the opportunity to interview Chuck Lewis, also known as The SEO Rapper of TheSEORapper.com. How are you, Chuck?

Chuck: I’m good. I can’t complain at all.

Garrett: Good! I just want to ask you my first introduction question. Tell us a little bit more about yourself, for people that might not know you. Tell us about your background, the music, and the online marketing industries, family hobbies, or something we might not know about you.

Chuck: Okay, about me, it can be found online. I’ve been in the music business for a while. I’ve been writing rap since middle school and high school, doing gospel hip-hop, marketing hip-hop where the name “poetic prophet” came from, as some people refer to me. I released a couple of albums doing this and they did pretty well. My Mo Serious Entertainment record label, mostly entertainment, that’s where that album premiered. I have a couple of other artists that I manage for the most part. For about the five or six years I’ve been doing online marketing at an agency called Pop Labs. I do search engine marketing there. I’m doing keyword research, optimization, and managing pay-per-clicks and everything else there, all day every day.

I have three children, Jordan, Akilah, and Brianna. They are my Charlie’s Angels, as I call them. I play basketball, play pool, and watch sports. Those are my hobbies if I’m not on some social media site creating a profile or something.

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My interview with Alejandro Reyes aka Successfool was the bomb this rockstar is so smart and has so much passion. Take a listen to the interview above or read the transcript below!

Garrett: Hello Everyone, Garrett Pierson here. I am here with Alejandro Reyes. How are you buddy?

Alejandro: Good, thanks for having me on your show.

Garrett: No problem; it’s a pleasure. I just wanted to tell everybody that I’m so excited to have you and talk with you for a little while. I’ve been totally impressed with you, what you do, and I think of you as the “master connector” and “relationship builder”. That’s what I call you.

One thing that has impressed me is that you’re not afraid of anything. Would you agree with that?

Alejandro: Wow! You’re reading my mail.

Garrett: You’re not afraid. You love to connect with people. I think that’s so powerful. In some of the questions I’m going to be asking you today, we will get into a little bit more of that.

A little bit more about Alejandro; he is a social media marketing consultant, entrepreneur, blogger, connector, speaker, family man; he has a little girl, four months old. Is that right?

Alejandro: Yes, little baby Sadie.

Garrett: Awesome! He runs Successfool.com. For all those listening at iTunes, or anywhere else, just go to YourSEOMentor.com, search for the Alejandro Reyes interview, and you can get all the links to his stuff.

Successfool.com is a blog for entrepreneurs and internet marketers for understanding how to use social media to better connect with the audience. It’s an awesome, awesome blog. You all need to get over there and check it out. One thing that Alejandro helps people with is he helps them become rock stars online. Isn’t that right, Alejandro?

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