SEO Mentor

If you haven’t seen this video below about Twitter then you must watch it. I personally think it is hilarious!

Do you think this is an accurate video portraying Twitter users? Comment below!

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If you are an online marketer, SEO, or Social Media consultant or whatever it is you do, I have one thing to say. NEVER GIVE UP! This is something that I have learned through out my life and because of my persistence and drive to never give up, I have been able to become successful in my own way.

If it is that ranking in Google you always wanted or needed, or a certain amount of optins through Social Media, or whatever it is in your online efforts. I simply say to you Never Give Up. For it is the persistent people that win, not just sometimes, all the time.

So hopefully this has given you a little boost for at least today!

Let a little music soothe your soul:

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Just did a guest blog post called Don’t Forget the Brand in SEO, PPC and Social Media at SearchEngineJournal.com and wanted to make sure everyone had a chance to look at it.

As I said in the article “I am constantly surprised when I find SEO efforts that do not include the brand.” If you are forgetting your or your clients brand in your SEO, PPC or Social media efforts then you are truly missing out.

There was a great comment from David, “Great points, Grant. I hate to admit it, but I’ve made that mistake in the past - optimizing for the high traffic keywords and related queries to help this client get more relevant traffic, I completely left their name off the title to improve relevance for the keywords I placed there. This worked great for landing new visitors, but I completely screwed over anyone that searched for them by brand, which turned out to be around 35% of their target audience. Won’t make that mistake again, to be sure.

I think the key point is to know how the company is getting business currently. Are their clients are from word-of-mouth referrals, or is it solely from internet traffic that’s searching for a deal on an item, etc… if it’s the latter, brand recognition isn’t the end all - if it’s the former, yeah , it should definitely be in the title, ppc campaign, or other marketing efforts.”

So take a look at the article at SearchEngineJournal.com now!

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So I recently wrote an article called Optimization Checklist and Checking It Twice! about a checklist of SEO items that I believe a lot of people forget. I want to thank all those that left comments on the post, very kind words.

We spend a lot of time with our sites and client sites on optimizing for better rankings and it is a shame when we forget the little basic things that can really affect all of our hard work.

So take a look at the article and make sure you print it out and don’t forget the checklist.

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If you already know about PCI Compliance but are yet to take action then you need to really understand why the importance of PCI Compliance and how it can save you money and make you money.

The Payment Card Industry Data Security Standard (PCI DSS) is a collaborative effort to achieve a common set of security standards for use by entities that process, and store payment card data. There has been a lot of talk about how effective PCI Compliance is and will it really protect you and your customers. What you need to remember is that PCI Compliance is not the end all of security. Security is a mindset and nobody can ever say that they are perfectly secure. PCI Compliance is the first step to building up your security by following the current security standards and scanning your servers for vulnerabilities.

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Most of you already know that I joined the Trust Guard team in the middle of 2008 and we have been very busy with some innovative new products and services to help online marketers around the globe. Some of those being the new Video Security Seal and now PCI Scanning Services.

This new service gives Trust Guard the unique ability to combine the power of PCI Scanning with their industry leading 3rd party security, privacy, and business verification services, further solidifying Trust Guard as one of the leading brands in online trust seals. The best part about Trust Guard’s PCI scanning services is that the prices will be half of its competitors such as McAfee Secure and Control Scan.

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