SEO Mentor Podcast #3 - SEO Tips & News

Published by Your SEO Mentor under Google, MSN, SEO, SEO Podcasts, Search Engine Optimization, Yahoo, Your SEO Mentor Podcasts

Apr
28
2008

Here it is my third SEO Mentor Podcast and this one is packed full of the latest SEO News and Tips. Here are some of the things that I talk about:

SEO News:

Google Stock Up 18% to $533
Yahoo Earnings : Q1 Increases Beat Market Expectations of Revenues that reached $1.818 billion for the first quarter of 2008
Google Enters Utility Business : Invests in Solar Power Plant Technology
Google Rolls Out Mobile Image Ads
Microsoft Acquires Farecast : Travel Search & Airline Fare Search Engine
Google Applies Copyright-ID Technology to Fight Child Porn Online

I also talked about “The SEO Baby Contest” and my last Jason Gambert post and added some great SEO tips with the help from Richard Burckhardt from Searchenginejournal.com. Here are some of those tips I thought were crucial to your search engine optimization:

If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

Get all 55 tips at Richards blog post “55 Quick SEO Tips Even Your Mother Would Love“

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This entry was posted on Monday, April 28th, 2008 at 1:51 am and is filed under Google, MSN, SEO, SEO Podcasts, Search Engine Optimization, Yahoo, Your SEO Mentor Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.