How Has Social Media Changed the SEO Industry?

Published by Your SEO Mentor under SEO, Social Media

Aug
01
2008

With the rise of Social Media and the ability to converse real time with people you have never met before, it seems that things are changing almost daily for both the good and the bad. Lets focus on the bad for just a bit and then end with the good.

BAD:

Before social media the only area people in the industry would interact was maybe a couple times a year at conferences and the majority of this was when they were at the bar and totally relaxed. Now we have the opportunity to talk all day long via micro-blogging, live online TV, etc. We never had to interact in this setting before, we now know exactly what each other is doing not only on a daily basis but on a second by second basis (e.g. Twitter, Plurk, Friendfeed, etc.).

So you are asking, “Garrett what is the problem with this and why would this be bad?” Well it is simple, have you ever had a best friend that you loved to be around and then you moved into a apartment together and wanted to kill each other after a couple weeks. Well I see the same thing happening online these days, if you haven’t noticed lately there has been a lot more back and forth. In my opinion this is due to Social Media. Now you can argue my opinion all you want and that is fine really it is just an observation that a good friend of mine had and I happen to totally agree. So that wasn’t so bad lets get to the good!

GOOD:

Well the good items list is endless but here are just a couple of things that I think are totally awesome due to Social Media.

Making new friends you would have never met any other way
Building Relationships of trust
Networking B2B and B2C
Building Social Equity
Instantly Communicating to Clients and/or Customers
Reputation Management
Being engaged in something (I see people being less depressed)
Introverts becoming extroverts
Conquering Social Fears
Giving Value faster & more efficiently
Building Brand Awareness
Free marketing (if you do it right and give valuable content)
Search engine rankings (Just search “SEO Mentor” and you will see what I mean)
Last of all FUN FUN FUN

Again the list could go on and on and if you want to add to it simply comment below. Over all I think the Good wins over the Bad but I think we need to be aware and careful as we all share our lives online and talk about others. It all comes back to the ethic of reciprocity or the Golden Rule,“treat others as you would like to be treated.”

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This entry was posted on Friday, August 1st, 2008 at 9:13 am and is filed under SEO, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.