03
2009
Just did a guest blog post called Don’t Forget the Brand in SEO, PPC and Social Media at SearchEngineJournal.com and wanted to make sure everyone had a chance to look at it.
As I said in the article “I am constantly surprised when I find SEO efforts that do not include the brand.” If you are forgetting your or your clients brand in your SEO, PPC or Social media efforts then you are truly missing out.
There was a great comment from David, “Great points, Grant. I hate to admit it, but I’ve made that mistake in the past – optimizing for the high traffic keywords and related queries to help this client get more relevant traffic, I completely left their name off the title to improve relevance for the keywords I placed there. This worked great for landing new visitors, but I completely screwed over anyone that searched for them by brand, which turned out to be around 35% of their target audience. Won’t make that mistake again, to be sure.
I think the key point is to know how the company is getting business currently. Are their clients are from word-of-mouth referrals, or is it solely from internet traffic that’s searching for a deal on an item, etc… if it’s the latter, brand recognition isn’t the end all – if it’s the former, yeah , it should definitely be in the title, ppc campaign, or other marketing efforts.”
So take a look at the article at SearchEngineJournal.com now!
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Tags: Brand, Brand Marketing, Internet Marketing, Keyword, Marketing, PPC, Search Engine Optimization, SEO, Social Media, Word of mouth
