Social Media Optimization (SMO) the New SEO?
18
2008
Social Media Optimization (SMO) is relatively a new concept in online marketing, even though it has been there in our society for quite some time now. People like hanging out with like-minded people in a closely-knit group, and a similar strategy is employed when it comes to the online world.
Even a few years back, webmasters used different SEO techniques holding high ranks in search engines, which would ensure greater visibility for the surfing audience, and thus lead to monetary gains. With Social Media Optimization, one can reach out to many more individuals across the globe both as an individual, as well as an employee on behalf of his company.
Facebook.com, Del.icio.us, Technorati, Digg, Twitter and a few other social networking websites enable us to promote and market our business to innumerable individuals, who are members of the websites and social communities mentioned above. These websites thus help organizations to cater to the diverse demands of the public on a large scale.
These websites also encourage professional and cultural exchange, which enable learning individuals to pick up valuable tips from experts in their respective fields. Not only do people with similar interests get to flock together, they can also access easy solutions to their problems by posting them for the experts to answer.
Social Media Optimization also helps organizations and individuals to reach out to the global market with their products and services. The business owners also benefit largely by developing their client base on a reference basis. Not only does it allow a beneficiary give-and-take policy to thrive, but also helps in developing personal relations.
With this kind of an evolution taking place, the world is now just a click away for individuals. The biggest attraction of SMO is perhaps the fact that it allows individuals and organization to venture out on projects with little or no capital expenditure at all.
Most people do business with people they know and trust. So, the best way to get more business is to meet more people and the best and easiest way to meet more people is to use the great new social networking sites. These sites empower you to easily create a page all about your business for free!
When it comes to social networking basics, social networking online is similar in concept to networking offline. Many business people are comfortable going to mixers and joining community groups to help raise their profile in the local community and to introduce them to hundreds of potential clients. Network marketing works because you are building relationships, not just selling. Nowadays, so many people turn off “selling” messages that it is imperative for businesses to find other effective means to reach new customers.
New customers, of all ages, are using Social networking sites like Facebook and MySpace every day. They spend hours connecting with old friends and making new connections. These sites are like working the world’s largest mixer. You can create a network of people and then reach out to their network. When you add a new blog posting, you will have hundreds, if not thousands of eyeballs.
These social networking sites act like web 2.0 marketing tools allowing you to inform new people about your product and services. You can create a home page with your image, logo, description and many even have blogs, updates and many other interactive features to keep your profile up to date. After you make a great business profile on a social marketing site, you can invite friends, join groups and reach out to other members so that they can learn more about you and your business.
Not only do you get all of the benefits of a social networking site within the site itself, you also improve your own search engine ranking. By using the free profile, blogging and other content sites, you are creating thousands of search engine results that link right to information about you and your business. Social marketing sites let you get your name out there faster and cheaper then traditional SEO, search engine optimization (NOTE: SEO has not gone away, it is still should be a vital part of your online marketing).
If you are not sure how to get started or how to reap the benefits, then you can find out more about exactly how you can use Social marketing sites for explosive business growth. All you need to do is visit my new site at SocialMarketingLive.com where I have partnered up with the owners of Trust-Guard.com and have put together an extensive training course on how to step-by-step take advantage and leverage the traffic from these social sites and start building social equity online.
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Tags: Blogging, Digg, Facebook.com, Online Marketing, Search Engine Optimization, SEO, Sites, SMO, social equity, Social Marketing, Social Media Optimization, social networking websites, Technorati, Twitter
July 4th, 2008 at 11:33 am
Perhaps there is no way out and all webmasters will have to optimize sites in those social media sites. This morning i have tried to digg a story and you know it said, “Your title has something wrong” or just like that(I couldn’t remember the error). I am wondering to know that and may be all webmasters need long books to read about social media sites.
Stair lifts last blog post..How to Get An Accurate Measure for A Straight Stair Lift
July 7th, 2008 at 9:31 am
We shall have to be addicted of “what are you doing”. yes that is the slogan of twitter and plurk and am shocked to know that people are keen to know. No doubt that is an important part of all SEO techniques now.
July 8th, 2008 at 2:00 pm
SEO people always do link building, write content, start campaigns. It is the same thing which they are doing since several years but time has been changed now. A successful SEO campaign is not considered as a complete deal without diggs, plurks, and twitters. No doubt, all these social media sites are supreme resource to drive traffic.