SEO Mentor

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I had the opportunity to interview my Mom for my second Monday interview podcast and was able to ask her a couple question about SEO and Social Media. Find out what the normal everyday person knows about SEO and Social Media.

Here is the transcript of the interview below if you would rather read:

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Ideas by Garrett Pierson and Illustration by Mike Dyson

With the growing phenomenon of Social Media, there seems to be a disconnect between how much is too much. I myself spend hours daily on Plurking (Plurk.com), Tweeting (Twitter.com), Friend Feeding (FriendFeed.com), Digging (Digg.com), Tagging (Technorati.com), Stumbling (Stumbleupon.com), Bookmarking (Google Bookmarks), Reading (Reddit.com), Facebooking (Facebook.com), Favoring (Faves.com), Propelling (Propeller.com), Hellotxting (HelloTXT.com), Mixing (Mixx.com), Eating (Del.icio.us), and that is just the beginning.

With all of this crowding the mind and giving us all Socialitis we need to put on our project managers hats to bring us back to reality so that we can keep our heads on straight. Yes this is all a lot to work with, but Social Media Marketing is totally changing the dynamics of how we market and network online but we need to remember that social media is not just another direct marketing channel. Social media marketing makes it possible to construct brand awareness and create customer loyalty, as long as you go about it the right way and get organized.

With this all in mind here are 10 tips, tools, and suggestions to get the most out of your social marketing campaign and to not go crazy:
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So I was fishing through Sphinn.com a great SEO news site that is much like Digg.com. Anyways I found this great article about optimizing PDF files for the search engines. Here are a couple things that I learned from the article.

• Make sure you create text-based PDFs
• Specify document properties for the PDF
• Optimize PDF copy
• Keep the content of the PDF focused
• Specify the reading order
• Influence meta descriptions
• Tag your PDFs
• Build links into PDFs
• Save the PDF as an accessible version
• Optimize the file size for search
• Enable your PDFs for fast web view
• Use keyword-rich anchor text to link to PDFs

The article by Galen De Young of http://www.francis-marketing.com gives much more detail to these points above at his Optimizing PDF Files article, but these points that I have listed above are crucial to the Search Engine Optimization of your webpages.

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