SEO Mentor

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I had the wonderful opportunity to talk a bit with the crazy and funny Dave Harry aka TheGypsy. If you dont know who Dave is then shame on you because you are totally missing out on his very valuable and hilarious content at his famous SEO Blog Huomah.com. So listen to my interview podcast with Dave and get into the mind of this master of words! (P.S. He didn’t even swear once, NEW RECORD!)

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The president of the company I used to work for asked me the following,

“How can Social Media help my company and why should I waste time with it.”

I went through a couple examples of how social marketing would help his business grow and showed him a couple of sites that I thought he should check out like Facebook.com, Squidoo.com, Twitter.com, and Stumbleupon.com just to name a few. Once I said ‘Facebook’ his eyes lit up and he said how fun he has had on Facebook and how he has come across old friends that he hasn’t talked to for years. I then saw a light go on in his head realizing the power of Social Media and Social Networking sites.

A recent article called “Why is Social Media So Hard For Businesses?” by Mark Collier of SearchEngineGuide.com stated:

“More businesses than ever are exploring the possibility of using social media tools and sites to help grow their business. But many of these efforts aren’t very effective, and I think that is due to many businesses simply misunderstanding what social media is, and why it’s so important.

First, what exactly IS social media? Asking 10 people might result in 10 different answers, but for simplicity sake, lets say that social media is a group of tools and sites that let you easily create and share content online. Blogs, social networks, and podcasts are the common forms of social media that most of us are at least somewhat familiar with.

The problem that I think many businesses have, is how they view social media. I believe many businesses (of all sizes) see social media sites and tools as new channels to publish content into. In order words, they view social media as being marketing channels.

Nothing could be further from the truth.

Notice in the above definition of social media, I said that these sites and tools are ways to create and share content. Why use the word ‘share’ instead of ‘publish’ or ‘distribute’?”

I totally agree with Mark and believe that not only businesses but in general people are misunderstanding the purpose of these social media sites that are now getting more pageviews than even the major search engines. Think of a search engine as a quick search for something and then leave. With these social media sites people are not only viewing more pages on the sites but they are also staying on these sites up to 5 times longer than they stay in the search engines, meaning you as a business owner now have five times as long to catch your viewers attention. THIS IS POWERFUL!!!

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So if you haven’t heard our dear friend Dave Harry aka TheGypsy of Huomah.com has broke his arm. With this terrible news his blog posts go on with the help of Steven Bradley aka VanGogh & David Snyder!

Just wanted to give everyone a quick look at Steven Bradley’s guest post about Social Media Marketing called “The Indirect Value of Social Media Marketing” here were some of the questions about Social Media Marketing that have been asked due to a couple posts by TheGypsy:

1. How to plan a program ( with a real-world example)
2. How to time manage said program
3. How to measure and manage costs
4. How to measure it (KPI)
5. How to determine ROI (return on investment)

Steven continues the discussion focusing on these questions above. He writes, “Focusing on your ROI efficiency and your rate of benefit is a better approach to me and a better way to understand the value social media delivers. To me it’s more that each social interaction potentially leads to your next opportunity. It’s not always possible though, to know where that next opportunity will appear and which or how many of your interactions led to it.”

Read more at his guest post at TheGypsy’s SEO Blog.

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In this Episode I talk about some of my SEO Friends (well I call them my friends, they might think differently). I also talk about Jason Gambert trying to trademark the term “SEO”.

Here are the links that I talked about in the episode:

David Harry aka The Gypsy – Huomah.com

Kimberly Bock aka SpostareDuro - Learning SEO Basics

Jordan Kasteler aka Utah SEO Pro – Utah SEO Pro Blog

This episode brought to you by Trust-Guard.com

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Below I clipped a good article explaining what our new SEO Overlord Jason Gambert is trying to accomplish.

clipped from blog.searchenginewatch.com Could the Term “SEO” Become Trademarked? If you read the headline and thought it was just a teaser to get you to read this post, think again. SEOs really do have a new trademark issue to worry about. According to a post by Sarah Bird on SEOmoz, a man named Jason Gambert has applied for a trademark of the term, “SEO.” It would be my pleasure to write this next sentence saying that Trademark Office isn’t complying with Gambert’s wish, but that isn’t the case. On March 25, the Trademark Office notified Gambert of the following news: And let it be a lesson to those who quit easily, Gambert has actually been rejected several times during his application process. But he has persevered, and his persistence has paid off. If you feel you would be harmed by the issuance of a trademark for the term SEO, it might be in your best interest to contact the Trademark Office and let them know. Posted by Nathania Johnson at April 8, 2008 11:43 AM Digg this! Add to del.icio.us Stumble It!

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