SEO Mentor

When I first started learning about SEO, I found the Keyword Research process to be very tedious and boring. In my mind I was just wasting time. I thought, I know my target market and I know what they search for. So foolishly I treated this crucial step of the SEO process very lightly. To my dismay I found out very quickly the importance of keyword research and it soon became the keystone of my SEO campaigns.

Although it was a pet peeve of mine to begin with, keyword/phrase research soon became my favorite step of every SEO campaign I took on for myself and for my clients. Here are 5 things that initiated my change of heart in regards to Keyword Research:

1. Drive traffic to my site by using the keywords people actually use when they’re searching (There is no point making a website to target a keyword that no one is searching.)
2. Find words or phrases my competition has no idea about (Find hidden opportunities)
3. Choosing keywords/phrases that are worth spending time on (Competition: If the keyword is to competitive I may shy away)
4. Keyword Research Tools are now more powerful and faster than ever
5. Saves me Time and Money in the long run!!!

With my change of heart these five reasons made me realize the importance of Keyword Research and it no longer was a pet peeve but now a vital part of my everyday Search Engine Optimization process. As I help friends and those I mentor I constantly emphasize the extreme importance of Keyword Research and how it will grow there online business.

Here are three (3) common mistakes people make with their keyword research or lack there of:

1. They simply do not do it (laziness)
2. They think they already know what people are searching for (online search behavior is very different from inter-personal communications. People use different, much more concise terminology in search engines than they do in conversation.)
3. We don’t spend enough time or energy on this important step, therefore wasting huge potential of quality targeted traffic

If keyword research is your pet peeve all I can say is, “GET OVER IT.” You need to realize the true importance of this sometimes tedious and boring step of SEO.