SEO Mentor

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In todays Social Media News & Tip Podcast there was some quick news items and a great tip. Here are some of the items that I talked about when it comes to social media and networking:

Facebook Redesign To Go Live Tomorrow

Initially Facebook announced they were working on a redesign earlier this year. In May, a glimpse of the redesigned was released to developers in the developers sandbox. Tomorrow evening the redesign will be open to the public. …

Google Maps Offers Walking Directions

If you visit Google Maps today, you may notice a new feature called Walking Directions. It could definitely come in handy, especially if you live a city where having a car is just not efficient. Google Maps lists the driving directions …

Serious YouTube test of copyright law

A woman who posted a home video on YouTube of her 13-month-old son dancing to Prince’s “Let’s Go Crazy” squared off Friday against entertainment giant Universal Music Corp. in a federal court case that tests copyright law. …

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Here is what was talked about in my Tuesday SEO News podcast #2:

Robots.txt Overview, Generator, & Analyzer

We recently compiled a 6 page robots.txt primer and added a robots.txt generator and robots.txt analyzer to our suite of free SEO tools.

The Happiest SEO in the Sea

I wanted to get on bended knee, as I slipped the ringbox into my hand, but I didn’t want her to leave my side as I asked her to marry me… She said yes! I love you, Kimberly ♥. Thank you for making me the happiest man in the world …

Last Call For SMX Local & Mobile in San Francisco

For the last couple months, we’ve been telling you why you should come to SMX Local & Mobile. That you’ll learn the online marketing tactics influencing $500 billion in offline sales. That local and mobile search are opportunities for …

Google Has Over 75% Of US Search Ad Market

New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company’s goal to gain approval of its deal with Yahoo on search ads. …

No, The Toolbar Does Not Lead Google To Index My Content

Matt Cutts of Google has posted another one of his debunking theories post, this time on the Google Toolbar aiding Google in indexing content. Matt said, “if Ken Simpson is implying that the Google Toolbar led to these urls being …

Popularity: 15% [?]

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Here is what was talked about in my Tuesday SEO News podcast #2:

Robots.txt Overview, Generator, & Analyzer

We recently compiled a 6 page robots.txt primer and added a robots.txt generator and robots.txt analyzer to our suite of free SEO tools….

The Happiest SEO in the Sea

Bill Slawski gets engaged to Kimberly Bock and says, “I wanted to get on bended knee, as I slipped the ringbox into my hand, but I didn’t want her to leave my side as I asked her to marry me… She said yes! I love you, Kimberly ♥. Thank you for making me the happiest man in the world” …

Last Call For SMX Local & Mobile in San Francisco

For the last couple months, we’ve been telling you why you should come to SMX Local & Mobile. That you’ll learn the online marketing tactics influencing $500 billion in offline sales. That local and mobile search are opportunities for …

Google Has Over 75% Of US Search Ad Market

New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company’s goal to gain approval of its deal with Yahoo on search ads. …

No, The Toolbar Does Not Lead Google To Index My Content

Matt Cutts of Google has posted another one of his debunking theories post, this time on the Google Toolbar aiding Google in indexing content. Matt said, “if Ken Simpson is implying that the Google Toolbar led to these urls being …

Popularity: 16% [?]

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Here it is my third SEO Mentor Podcast and this one is packed full of the latest SEO News and Tips. Here are some of the things that I talk about:

SEO News:

• Google Stock Up 18% to $533
• Yahoo Earnings : Q1 Increases Beat Market Expectations of Revenues that reached $1.818 billion for the first quarter of 2008
• Google Enters Utility Business : Invests in Solar Power Plant Technology
• Google Rolls Out Mobile Image Ads
• Microsoft Acquires Farecast : Travel Search & Airline Fare Search Engine
• Google Applies Copyright-ID Technology to Fight Child Porn Online

I also talked about “The SEO Baby Contest” and my last Jason Gambert post and added some great SEO tips with the help from Richard Burckhardt from Searchenginejournal.com. Here are some of those tips I thought were crucial to your search engine optimization:

(more…)

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I recently had a question from Mike Florence about Universal Search and what it is. Blended Search or Universal Search, whichever you call it; both are changing the online world. Google was the main pioneer of Universal Search and of course all the Major Search Engines (of course I mean Yahoo & MSN) soon followed.

Here are a couple things changed in the search engines when Universal Search came to fruition:

Digital Content syndicated in search results such as -

• Video Content
• Images
• Press Releases
• Articles
• News
• Local Listings
• Books
• etc.

Let me show you a quick image example of what I am trying to explain in words:

As you can see from the screen shot above, images and video are part of the organic search results. I don’t see any better explanation of blended search than the above image.

So how is Universal Search effecting the SEO and Search Engine Marketing industry? Well think of it this way, at one point you were competing with 10 other results to be on the first page of Google. Now with universal search, if there is a news and video result within the search query your website now only has a 80% chance to be listed on the first page of the search engine.

So you might be asking, “What does this mean for me and my business?” Well no need to worry. IF!!! You are taking advantage of video, press releases, image optimization, news, etc. Sites such as the well know YouTube.com, PRWeb.com, and Flickr.com just to name a few will help you take advantage of Universal Search.

Now you also need to know about the latest Social Media, also called Social Marketing, Social Networking. Search engines are picking up content from Social Networking sites such as Hubpages.com, Zimbio.com, and Gather.com, and these are just a few examples. Stay tuned for more about Social Marketing in future posts and podcasts.

Hope this answers your question Mike!

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Just want to quickly welcome everyone to YourSEOEMentor.com. My name is Garrett Pierson aka “Your SEO Mentor”. I am here to help you first of all Learn SEO and also to stay up-to-date on what is going on in the SEO Industry with news, tips, and techniques. I hope you all enjoy the wonderful rich content that I will be providing here at YourSEOMEntor.com!

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