SEO Mentor

So if you remember my post a week or so ago about me Joining the Trust Guard Team, I had a lot of great feedback and acclamation about my new position but suddenly realized that I didn’t talk much about the benefits of Trust Guard. I mean come on, I am a marketer and didn’t even talk up the company that I am trying to help market!

First off Trust Guard can sell itself if you just visit Trust-Guard.com, but let me tell you what I think of trust seals and how they have helped my own business.

Everyone in the online industry is trying to get more traffic and sometimes this is all they think about. They sadly forget to think about what happens after that and a majority of the time these people or businesses fail. So you start pushing traffic to your website and hey you might even get a couple sales here and there. Here is the problem. YOU CAN BE GETTING MORE SALES! If you believe you have a great product and your website looks half way decent then the next step is to give your customers the trust they deserve.

A recent article by Mike Sachoff of WebProNews.com gives us a great example of why providing confidence to our customers is so important these days.

“The majority of Americans are concerned about what is being done with their personal information online according to a new poll from Consumer Reports.

The poll found that 82 percent of people are concerned about their credit card numbers being stolen online, while 72 percent are concerned that their online activity is being tracked and profiled by companies.
ConsumerReports.org

Over two-thirds (68%) of Americans have provided personal information to gain access to a Web site, but 53 percent said they were not comfortable with Internet companies using their email content or browsing history to send relevant ads, and 54 percent are uncomfortable with third parties collecting information about their online behavior.

The overwhelming majority (93%) of people think Internet companies should always ask permission before using personal information and 72 percent want the right to opt out when companies track their online behavior.”

These numbers should alarm you, do to the very fact that you could be losing sales. Actually, I know you are losing sales because of this lack of confidence people demonstrate.

Where am I going with this? Well in the start of this article I said I was going to talk about (OK really was going to try and sell) Trust Guard. So with the quote above in mind you need to realize that people want and need to feel comfortable buying from you, essentially they need to trust you without even knowing you. This is where the Trust Guard website verification and trust seals services come into play. How, you might ask? Well great question!

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So if you haven’t heard our dear friend Dave Harry aka TheGypsy of Huomah.com has broke his arm. With this terrible news his blog posts go on with the help of Steven Bradley aka VanGogh & David Snyder!

Just wanted to give everyone a quick look at Steven Bradley’s guest post about Social Media Marketing called “The Indirect Value of Social Media Marketing” here were some of the questions about Social Media Marketing that have been asked due to a couple posts by TheGypsy:

1. How to plan a program ( with a real-world example)
2. How to time manage said program
3. How to measure and manage costs
4. How to measure it (KPI)
5. How to determine ROI (return on investment)

Steven continues the discussion focusing on these questions above. He writes, “Focusing on your ROI efficiency and your rate of benefit is a better approach to me and a better way to understand the value social media delivers. To me it’s more that each social interaction potentially leads to your next opportunity. It’s not always possible though, to know where that next opportunity will appear and which or how many of your interactions led to it.”

Read more at his guest post at TheGypsy’s SEO Blog.

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