SEO Mentor

So I am back an am a new daddy but I will get to that in my next post tomorrow. While I was gone I was reading up on my favorite blogs and came across a great article by Bill Slawski of SEObytheSea.com. Bill always has very intense and intellectual SEO Articles and his How Search Engines Can Learn From Looking at Sequences of Search Queries article was no exception.

Bill writes,

“Whenever someone searches at a search engine, they not only get information in response to their search, but they also provide information to the search engine about the things they are searching for – information which the search engine might find useful in helping other searchers.

If that searcher performs another search related to their first search, then the search engine might create an association between the two search phrases that the searcher used, if the two phrases appear to be related. If they perform a series, or sequence, of searches on a concept, then the search engine might take advantage of that information.”

If you are not following Bill at SEObytheSea.com then you are crazy! So I am going to make it easy for you, go to http://www.seobythesea.com/?feed=rss2 now and subscribe to his RSS Feed.

Popularity: 9% [?]

So I was fishing through Sphinn.com a great SEO news site that is much like Digg.com. Anyways I found this great article about optimizing PDF files for the search engines. Here are a couple things that I learned from the article.

• Make sure you create text-based PDFs
• Specify document properties for the PDF
• Optimize PDF copy
• Keep the content of the PDF focused
• Specify the reading order
• Influence meta descriptions
• Tag your PDFs
• Build links into PDFs
• Save the PDF as an accessible version
• Optimize the file size for search
• Enable your PDFs for fast web view
• Use keyword-rich anchor text to link to PDFs

The article by Galen De Young of http://www.francis-marketing.com gives much more detail to these points above at his Optimizing PDF Files article, but these points that I have listed above are crucial to the Search Engine Optimization of your webpages.

Popularity: 7% [?]