SEO Mentor

SEO Dojo launched to the public last week and I had the opportunity to be a part of the launch by providing a sweet testimonial (Watch Below):

So what is the SEO Dojo exactly? Well for starters it is an amazing community for search optimization professionals and really anyone that wants to learn more about Search Engine Optimization and Social Media.

Dave Harry the creator of Huomah.com, a well respected SEO blog, put together the SEO Dojo community to bring the industry together and provide a training and news center for all us SEO geeks.

I have had the opportunity to be a part of the pre-launch beta of the community and I have to say I am very pleased with all the content and caliber of people in the community. The community platform is well laid out and has some very intense social building aspects to the community.

So enough of me, why not go check it out. In fact Dave set my readers up with an exclusive 25% off discount code: YSMRocks

Popularity: 3% [?]

Just did a guest blog post called Don’t Forget the Brand in SEO, PPC and Social Media at SearchEngineJournal.com and wanted to make sure everyone had a chance to look at it.

As I said in the article “I am constantly surprised when I find SEO efforts that do not include the brand.” If you are forgetting your or your clients brand in your SEO, PPC or Social media efforts then you are truly missing out.

There was a great comment from David, “Great points, Grant. I hate to admit it, but I’ve made that mistake in the past – optimizing for the high traffic keywords and related queries to help this client get more relevant traffic, I completely left their name off the title to improve relevance for the keywords I placed there. This worked great for landing new visitors, but I completely screwed over anyone that searched for them by brand, which turned out to be around 35% of their target audience. Won’t make that mistake again, to be sure.

I think the key point is to know how the company is getting business currently. Are their clients are from word-of-mouth referrals, or is it solely from internet traffic that’s searching for a deal on an item, etc… if it’s the latter, brand recognition isn’t the end all – if it’s the former, yeah , it should definitely be in the title, ppc campaign, or other marketing efforts.”

So take a look at the article at SearchEngineJournal.com now!

Popularity: 44% [?]

So I recently wrote an article called Optimization Checklist and Checking It Twice! about a checklist of SEO items that I believe a lot of people forget. I want to thank all those that left comments on the post, very kind words.

We spend a lot of time with our sites and client sites on optimizing for better rankings and it is a shame when we forget the little basic things that can really affect all of our hard work.

So take a look at the article and make sure you print it out and don’t forget the checklist.

Popularity: 43% [?]

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

I had the opportunity to interview my Mom for my second Monday interview podcast and was able to ask her a couple question about SEO and Social Media. Find out what the normal everyday person knows about SEO and Social Media.

Here is the transcript of the interview below if you would rather read:

(more…)

Popularity: 20% [?]

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

In my very first Monday Interview Podcast I had the opportunity to talk a bit with my good friend Jordan Kasteler aka Utah SEO Pro. I think of Jordan as an authority in the search and social media communities. So listen to my interview podcast with Jordan and get a sneak peak of what he will be speaking on in some of the upcoming conferences and get some real gold nuggets to help with your SEO!

If you would rather read then listen here is the transcript of the interview:

(more…)

Popularity: 38% [?]

Social Media Optimization (SMO) is relatively a new concept in online marketing, even though it has been there in our society for quite some time now. People like hanging out with like-minded people in a closely-knit group, and a similar strategy is employed when it comes to the online world.

Even a few years back, webmasters used different SEO techniques holding high ranks in search engines, which would ensure greater visibility for the surfing audience, and thus lead to monetary gains. With Social Media Optimization, one can reach out to many more individuals across the globe both as an individual, as well as an employee on behalf of his company.

Facebook.com, Del.icio.us, Technorati, Digg, Twitter and a few other social networking websites enable us to promote and market our business to innumerable individuals, who are members of the websites and social communities mentioned above. These websites thus help organizations to cater to the diverse demands of the public on a large scale.

These websites also encourage professional and cultural exchange, which enable learning individuals to pick up valuable tips from experts in their respective fields. Not only do people with similar interests get to flock together, they can also access easy solutions to their problems by posting them for the experts to answer.

Social Media Optimization also helps organizations and individuals to reach out to the global market with their products and services. The business owners also benefit largely by developing their client base on a reference basis. Not only does it allow a beneficiary give-and-take policy to thrive, but also helps in developing personal relations.

With this kind of an evolution taking place, the world is now just a click away for individuals. The biggest attraction of SMO is perhaps the fact that it allows individuals and organization to venture out on projects with little or no capital expenditure at all.

Most people do business with people they know and trust. So, the best way to get more business is to meet more people and the best and easiest way to meet more people is to use the great new social networking sites. These sites empower you to easily create a page all about your business for free!

(more…)

Popularity: 18% [?]