SEO Mentor

• What is Building Social Equity 2.0?
• Why is it important?
• How can I get it?

So if you watched my video above you know that I am launching my new Social Media Training Course – Building Social Equity 2.0! The tag line is “SEO Meets Social Media” because I teach step-by-step how to use and submit valuable content to social media sites like Hubpages.com, Squidoo.com, Stumbleupon.com, Facebook.com, Scribd.com, and Twitter.com.

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So I recently wrote an article for my good friend Ron Hudson at his new blog SocialMediaMastermindTulsa.com. The article was titled SEO Meets Social Media and I really put a lot of time and effort into the article. Here are some of my favorite points from the article:

“Here is the problem though, most people think SEO (Search Engine Optimization) is hard and is too technical to understand. As for Social Media, many of you think it takes too much of your precious time. Here is what I have to say about all of this. “GET OVER IT.” Okay, so that was a bit harsh, but come on, if you had a way that you could combine both of these wonderful techniques to drive thousands of targeted visitors to your website and to totally crush your competition, then would you at least spend one (1) hour a day on it? Well I sure hope so!”

So I love the part where I tell everyone to “GET OVER IT” cause it is so true. We all are busy but yet we all want to make money as well, so get over yourself and get to work.

In the article SEO Meets Social Media I gave 6 amazing tips to help you really take your business to the next level using SEO and Social Media to get more website traffic, build relationships, and find the most qualified prospects in your market.

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Have you ever asked yourself this question? I mean be serious here. I just wrote an article for Search Engine Journal called, “The Top Ten Reasons Your SEO Sucks” where I talk about the main reasons I have found why people struggle with getting the rankings and results they deserve.

Here is my favorite reason:

3. The next reason may be due to us misinterpreting what we read or learn from the so called experts or gurus. Just because you read something doesn’t mean it is correct or that it will work. I am sure I have said or written some things that have been incorrect or misleading. Just because something works in one market or niche, does not mean it will work in your area! So take what you learn from others with a grain of salt and make sure you are not making the next mistake.

So check out the article and see if you agree with anything that I wrote I think you will find something that you are either doing or have done in the past!

http://www.searchenginejournal.com/the-top-ten-reasons-your-seo-sucks/10970/

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Just did a guest blog post called Don’t Forget the Brand in SEO, PPC and Social Media at SearchEngineJournal.com and wanted to make sure everyone had a chance to look at it.

As I said in the article “I am constantly surprised when I find SEO efforts that do not include the brand.” If you are forgetting your or your clients brand in your SEO, PPC or Social media efforts then you are truly missing out.

There was a great comment from David, “Great points, Grant. I hate to admit it, but I’ve made that mistake in the past – optimizing for the high traffic keywords and related queries to help this client get more relevant traffic, I completely left their name off the title to improve relevance for the keywords I placed there. This worked great for landing new visitors, but I completely screwed over anyone that searched for them by brand, which turned out to be around 35% of their target audience. Won’t make that mistake again, to be sure.

I think the key point is to know how the company is getting business currently. Are their clients are from word-of-mouth referrals, or is it solely from internet traffic that’s searching for a deal on an item, etc… if it’s the latter, brand recognition isn’t the end all – if it’s the former, yeah , it should definitely be in the title, ppc campaign, or other marketing efforts.”

So take a look at the article at SearchEngineJournal.com now!

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So I recently wrote an article called Optimization Checklist and Checking It Twice! about a checklist of SEO items that I believe a lot of people forget. I want to thank all those that left comments on the post, very kind words.

We spend a lot of time with our sites and client sites on optimizing for better rankings and it is a shame when we forget the little basic things that can really affect all of our hard work.

So take a look at the article and make sure you print it out and don’t forget the checklist.

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Jeff Quipp is an outstanding mind and friendly guy. In this interview he gives a bit on his background and some great tips and resources for all you SEO and Social Media junkies.

Garrett: Hello everyone, this is Garrett Pierson, Your SEO Mentor. I’m a little under the weather today, so excuse my voice. I’m going to interview Jeff Quipp of SearchEnginePeople.com. I’m so excited to interview him. I had the opportunity to meet Jeff back in Florida a couple of months ago. He’s just an outstanding guy, very friendly, and knows his stuff. How are you, Jeff?

Jeff: Great, thanks Garrett. Thanks for having me.

Garrett: Let’s get started. Tell us a little about yourself for people that might not know you. I know that’s very few, but some might not know you. Give us your background in the SEO and online marketing industries, your hobbies and anything else you want to talk about.

Jeff: As you said, I’m Jeff Quipp. I’m President and CEO of Search Engine People. We’re based out of Toronto. My background is actually pretty interesting in how I got into search in general. Essentially, after graduate school, I started working for the Yellow Pages here in Canada. In Canada, there is really only one Yellow Pages company, unlike the U.S. Of course, I got to experience different departments within the Yellow Pages group, had some really interesting experiences. Ultimately, I became in charge of yellowpages.ca at one point. Then, I migrated over to Sympatico-Lycos, which basically evolved out of the Yellow Pages group. Sympatico-Lycos was a content play essentially, but it was also the largest ISP in the country at the time.

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