SEO Mentor

Social Media Optimization (SMO) is relatively a new concept in online marketing, even though it has been there in our society for quite some time now. People like hanging out with like-minded people in a closely-knit group, and a similar strategy is employed when it comes to the online world.

Even a few years back, webmasters used different SEO techniques holding high ranks in search engines, which would ensure greater visibility for the surfing audience, and thus lead to monetary gains. With Social Media Optimization, one can reach out to many more individuals across the globe both as an individual, as well as an employee on behalf of his company.

Facebook.com, Del.icio.us, Technorati, Digg, Twitter and a few other social networking websites enable us to promote and market our business to innumerable individuals, who are members of the websites and social communities mentioned above. These websites thus help organizations to cater to the diverse demands of the public on a large scale.

These websites also encourage professional and cultural exchange, which enable learning individuals to pick up valuable tips from experts in their respective fields. Not only do people with similar interests get to flock together, they can also access easy solutions to their problems by posting them for the experts to answer.

Social Media Optimization also helps organizations and individuals to reach out to the global market with their products and services. The business owners also benefit largely by developing their client base on a reference basis. Not only does it allow a beneficiary give-and-take policy to thrive, but also helps in developing personal relations.

With this kind of an evolution taking place, the world is now just a click away for individuals. The biggest attraction of SMO is perhaps the fact that it allows individuals and organization to venture out on projects with little or no capital expenditure at all.

Most people do business with people they know and trust. So, the best way to get more business is to meet more people and the best and easiest way to meet more people is to use the great new social networking sites. These sites empower you to easily create a page all about your business for free!

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So I am back an am a new daddy but I will get to that in my next post tomorrow. While I was gone I was reading up on my favorite blogs and came across a great article by Bill Slawski of SEObytheSea.com. Bill always has very intense and intellectual SEO Articles and his How Search Engines Can Learn From Looking at Sequences of Search Queries article was no exception.

Bill writes,

“Whenever someone searches at a search engine, they not only get information in response to their search, but they also provide information to the search engine about the things they are searching for - information which the search engine might find useful in helping other searchers.

If that searcher performs another search related to their first search, then the search engine might create an association between the two search phrases that the searcher used, if the two phrases appear to be related. If they perform a series, or sequence, of searches on a concept, then the search engine might take advantage of that information.”

If you are not following Bill at SEObytheSea.com then you are crazy! So I am going to make it easy for you, go to http://www.seobythesea.com/?feed=rss2 now and subscribe to his RSS Feed.

If you are an SEO Newbie then you need to know that Dan Thies Releases 2008 Edition of SEO Fast Start. If you don’t have this then you need to get over to http://www.seofaststart.com/download now and download it NOW. Here is what Dan says about the 2008 Edition of SEO Fast Start:

As I told someone the other day, the only thing that seems to never change in SEO is the persistent myth that the search engines “change the rules” all the time.

There are minor rewrites on Keyword Strategy, some more detailed advice for Site Structure, a little bit in Link Building, and a few other notes of newness here and there.

So if you have been reading any news withing the Online Marketing, Social Network Marketing, or SEO industries then you have come across “Google Friend Connect“. Here is a little of what Google says Friend Connect is:

Google Friend Connect lets you grow traffic by easily adding social features to your website. With just a few snippets of code, you get more people engaging more deeply with your site.

Conrad Salvador of Directoryone.com says, “A preview release of Google Friend Connect was launched just last night, which placed you on a waiting list for the services. Friend Connect claims to offer something that the others do not, which is the ability to turn any website into a social network. Website owners will be able to generate traffic by enabling their site to provide social features for all its visitors.” He also references this YouTube video below explaining how it all works:

So here is what you need to do if you are at all interested in Google Friend Connect:

• Watch the video above
• Sign-up for the preview release
• Continue to learn more about how it can help you and WAIT

So a very funny post by “The Tutor” of GoogleTutor.com really go me thinking about how addicting Search Engine Optimization can be and especially how addicting Google can be.

The post “63 signs you’re addicted to Google and the Church of Search” has signs that will either make you laugh or make you wish you never read them (reminding you that you are a loser). Here are some of my favorites:

• You have a Tivo wish list keyword search for “Google”
• You know what Matt Cutts dressed as for Halloween last year
• You know the last name of Matt, Eric, Sergey, Larry, Marissa, and Vanessa off the top of your head
• You think having Vanessa in that last item is stupid because everyone knows she left Google a while back
• You have more than 10 SEO/SEM blogs in your feed reader
• You’ve lost sleep over Toolbar PR
• You’ve said ‘just Google it‘ (grr…)
• You use Google as spell check
• You use Google to do math
• You know the full name of the person Matt Cutts spoke out to help in a court case
• You check the Google holiday logo, every holiday
• You use Google 411 instead of 411
• You know that there is more than one type of PageRank

Remember there are 63 signs at the original post. If you can answer any of these questions above, don’t worry you will be alright

 

 SEO Mentor Podcast #4 SEO News & Tips [16:04m]: Play Now | Play in Popup | Download

This SEO Podcast I talk about some of the following news items:

Google Joins Venture for Mobile WiMAX Next-Gen Wireless Internet Access

Yahoo and McAfee Offer a Safer Way to Search with SearchScan

 Yahoo Shares Tumble After Microsoft Pulls Bid

The SEO Tip for this podcast I talked about Loren Baker’s post about Subdomains or Subfolders : Which are Better for SEO?!

“Subdomains or Subfolders? What’s better for a blog/forum/etc: a subdomain (eg. http://jobs.searchenginejournal.com/) or subfolder (eg. http://www.seomoz.org/blog/)?

Subdomains and subfolders both have their advantages, especially when setting up blogs.

For blogs, I prefer a subfolder (http://www.seomoz.org/blog/) because the link juice which is sent to that blog is going to be naturally distributed to that main domain, and other subfolders under the domain.”