SEO Mentor

SEOMoz recently came out with the new 2009 Search Engine Ranking Factors report that is full of some great insights on what the search engines are looking at with the algorithms. Now you can disagree with all or some of what the report represents but you have to admit that it is a great report regardless.

You can find the full report at http://www.seomoz.org/article/search-ranking-factors#ranking-factors

Here is what SEOMoz says about their report:

The following ranking factors were rated by our panel of 72 SEO experts. Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.

The Search Engine Ranking Factors in the report focuses on the following factors in regards to SEO:

• On-Page (Keyword-Specific) Ranking Factors
• On-Page (Non-Keyword) Ranking Factors
• Page-Specific Link Popularity Ranking Factors
• Site-Wide Link-Based Ranking Factors
• Site-Wide (non-link based) Ranking Factors
• Social Media/Social Graph Based Ranking Factors
• Usage Data Ranking Factors
• Negative Ranking Factors
• Factors Negatively Affecting the Value of an External Link
• Geo-Targeting Factors

The scale that the results are based on is by importance:

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So this last Monday I booked my flights and hotel heading to sunny Fort Lauderdale Florida (ok I don’t know if it is sunny but hey it is Florida). “Why am I going to Florida in October,” you may ask yourself? I would then reply and say well, “Why Not?” If you could spend a couple of days learning about SEO, SEM, Social Media and much more from a group of stand up people in the industry, then I think you would as well, not to mention the conference is in Florida. Ok, Ok, so what is this conference you might ask, well to find out all the details I would head over to ScarySEO.com to get the low down.

You might have your reasons why your are going or not, but here are the Top 10 Reasons why I am going to the Scary SEO conference on October 24-25, 2008:

1. Dave Snyder (Why is this my number 1 reason? Cause have never met this big huge gorrilla)
2. Speakers – Jordan Kasteler, Jeff Quipp, Rhea Drysdale, Martin Bowling, Loren Baker, Brandy Eddings, Pamela Lund, Brian Chappell, John Carcutt, Ross Dunn, Brian Carter, Chris Hart, Eric Lander (get each speakers bio here scaryseo.com/speakers/)
3. Mini-conference! With this being a mini-conference the networking is going to be amazing, not to mention the close up training with more manageable debates.
4. Agenda – with the above great speakers we will be learning and debating; The Code of SEO, Link Building, Online Reputation Management, SEO Tools, SEM strategies, Analytics, SEO Project Management, Content Creation, Social Media Optimization and much more!
5. Florida! Who doesn’t want to go to Florida and it has been years since I have been out there.
6. I get to meet my buddy Joshua Sciarrino (formerly known as the flying monkey)
7. Zima Contest. If you haven’t heard of Martin Bowling and his love for Zima then you need to check out his Zima Contest and see how you can win a trip to Scary SEO.
   
8. SEOmoz sponsored night on the town with a Limo Bus excursion to the Seminole Hard Rock Hotel and Casino.
9. Learning and Fun, and a couple days away from work!
10. For being the first year of Scary SEO their prices are outstanding with total admission to the conference and parties being a great value at $200 per person.

These just happen to be my top ten reasons why I am going to the Scary SEO conference and I could go on and on but I think you get the point. As you can see I am quite excited about going and you should be too. Not to use the fear of loss marketing tactic, but there are only 50 seats available and time is running out so register now.

nuf said!

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In my very first Monday Interview Podcast I had the opportunity to talk a bit with my good friend Jordan Kasteler aka Utah SEO Pro. I think of Jordan as an authority in the search and social media communities. So listen to my interview podcast with Jordan and get a sneak peak of what he will be speaking on in some of the upcoming conferences and get some real gold nuggets to help with your SEO!

If you would rather read then listen here is the transcript of the interview:

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