09
2008
So if you haven’t heard our dear friend Dave Harry aka TheGypsy of Huomah.com has broke his arm. With this terrible news his blog posts go on with the help of Steven Bradley aka VanGogh & David Snyder!
Just wanted to give everyone a quick look at Steven Bradley’s guest post about Social Media Marketing called “The Indirect Value of Social Media Marketing” here were some of the questions about Social Media Marketing that have been asked due to a couple posts by TheGypsy:
- How to plan a program ( with a real-world example)
- How to time manage said program
- How to measure and manage costs
- How to measure it (KPI)
- How to determine ROI (return on investment)
Steven continues the discussion focusing on these questions above. He writes, “Focusing on your ROI efficiency and your rate of benefit is a better approach to me and a better way to understand the value social media delivers. To me it’s more that each social interaction potentially leads to your next opportunity. It’s not always possible though, to know where that next opportunity will appear and which or how many of your interactions led to it.”
Read more at his guest post at TheGypsy’s SEO Blog.
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